Product and Service Positioning

Solutions Development

We offer revenue-based solutions development services to clients looking to win new business by creating solutions that fully leverage their value chain. We can support you throughout every phase of the solutions development cycle. We focus on all aspects of solutions development that are critical to your business. We offer you premium access to market studies and competitive information. We capitalise on this knowledge to develop market strategy concepts that set you clearly apart from your competitors while maximising your profits. From customer surveys to process optimisation, our consultants offer guidance every step of the way.

Our work extends beyond recommendations and theories about how to develop solutions. We have the technological competency to understand your products and services, the necessary experience to help you develop attractive solutions, the advertising and design capabilities to effectively market those solutions, and the international cultural and language skills to adapt your message to appeal to diverse markets.

Starting or Expanding your Business?

Starting or expanding a business in today's economy can be a daunting endeavour. New business owners realise that they need to market their solutions in order to achieve long-term success. Established companies want to increase revenue and profits by offering their products and solutions to a global market. However, it is difficult to budget funds for a marketing campaign when a market's future is uncertain. For some companies, this has turned into a vicious circle that is almost impossible to escape. That is why we have partnered with one of Germany's hottest marketing firms, designbüro pohlmann.richard. Together, we offer a complete small business starter package for new and established businesses that want to develop a professional international corporate image and start marketing their solutions right away at an affordable price.

Globalisation

Our globalisation services were created to help you deal with the challenge of making products, marketing collateral, user guides, websites, and other media available on a global basis. From the development of a vision to the completion of a global corporate website, we can help you throughout each phase of the process.

We have found it quite useful to break down the process of globalisation into several steps. This offers two benefits. First, the workflow can be easily managed and tasks can be divided up among project team members. Second, the process can take place in increments. This allows you to save time and money by working on prioritised objectives first and globalising one step at a time while maintaining professional content throughout the project life cycle.

The three main components of globalisation projects include: internationalisation, localisation, and content management. Translation plays an important role in localisation and content management. Cornillie Consulting can help you manage the entire globalisation process, from planning and implementation to review, improvement and expansion:

Internationalisation

Making your software or website available to a variety users in different countries is not simply a matter of translating files and texts. It takes careful consideration to create navigational systems, help programmes and texts that speak to each an every user or visitor on a personal level. Artwork must often be re-thought; colour schemes almost always need to be re-worked. Standards for measurement, currency and even paper size must be set.

It comes in handy to develop glossaries and style guides that will accompany all project members throughout the globalisation process. We have found that working within such a framework saves time and eliminates mistakes.

Project managers must also take local tastes and preferences into account. European users will seldomly react to content the same way that American users do. For example, German and Czech users are extremely wary of giving out their credit card information. When shopping online, they usually prefer to be billed or have the purchase amount taken directly from their account. Users from the United States on the other hand, prefer to pay buy credit card or cash on delivery. We help you create manageable international content with the functionality and security that local users demand.

Localisation

If you take a look at the German translation of this website, you will notice that it has not been translated literally. That is because our message to German-speaking clients differs from our message to English-speaking clients. Deciding what content to present to which audience is an exciting challenge. It is here, however, that companies who are in a rush to get their products and services to the international market often inadvertently commit blunders such as exclusively using software to translate product information and corporate messages or neglecting to change colour schemes, designs, and supporting materials to adapt to other cultures.

More often than not, translating the homepage of a website and leaving the rest of the material untouched will result in fewer page views as users search deeper within the site. They will inevitably be disappointed that the content they seek is not available to them in their preferred language. For example, users might have a basic understanding of English but they will seldomly read long documents or white papers in English if this is not their native language. Firstly, this would usually require considerable language skill. Secondly, even if the user has a good command of the English language, he or she will seldom have enough time to concentrate on the content for an extended amount of time. And thirdly, it is difficult to "browse" through documents that are written in a foreign language in order to find exactly what one is looking for or to understand the gist of the document. On the other hand, if you offer information about your products or services in the target audience's native language and your competitors do not, you will have a clear advantage.

Cornillie Consulting offers the services necessary to help ease product localisation and promote healthy local branding.

Further Service Options

To find out more

Please send standard requests for information and quotes free of charge to our information address.

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